Now imagine an organization with a need to organize thousands, or maybe millions or sometimes billions of records, I think that would have a hard time with a pen and a small piece of paper as their database and database management tools. This is where relational database management systems or RDBMS come into play.
RDBMS systems can help organize and automate many tasks that used to be performed manually in the past. What it took days or months using manual work, now can be done in minutes if not in seconds using modern computers.
Data mining is another powerful tool that is using databases and that is several of them at the same time. By correlating information from different databases about same person, data mining can uncover things that were previously impossible to know. So, databases (as with anything else) can be used to do useful things, but they can be also used to do some really bad things (especially with data mining).

Data mining is generally a good thing -- it can help us to find terrorists, identify products that are associated to what we bought and tell us if our credit card was stolen based on our purchasing patterns. But yes it can used for bad as well especially in the hands of marketing people!
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